National Homes sat atop the prefabricated housing market at the time the Customliner was built in 1955. In September, 1956, the company produced its 100,000th home and had operating plants in LaFayette, Indiana; Horseheads, New York; and Tyler, Texas.
In 1959, the company was named in a federal antitrust lawsuit. The Justice Department sought to require National Homes to sell off seven recently acquired, smaller prefab firms. This acquisition brought National's market share from 25 percent to 38 percent. In contrast, according to the government, no competitor had more than 5 percent of the market share.
Acting assistant attorney general Robert Bicks wanted to "check [National Homes'] incipiency in what appares to be a tendency to monopoly in this infant industry." (Unfortunately, at this writing I have been unable to determine what became of this lawsuit.)
In early 1961, National celebrated completion of its 200,000th home. At that time, a new model was shipped to and assembled in Seabrook Park Estates in Lanham, Maryland, about 40 miles from the Customliner in Herndon, Virginia. The Washington Post described this home as a "7-room, split foyer Colonial with 1511 square feet, including an 18-by-24-foot recreation room and a 2-car garage." This model was marketed to home buyers looking to trade up, and was the only one of its kind in the D.C. area.
That same year, National Homes presented a children's playhouse, one-third the size of a normal-size house, to the District of Columbia Children's Center in the name of the president's daughter, Caroline Kennedy.
After building more than 650,000 homes across the U.S., National Homes fell on hard times in the 1980's. In August, 1984, the United Brotherhood of Carpenters and Joiners rejected a proposed 25 percent reduction in worker wages and benefits. The union had previously accepted two wage concession proposals. But National Homes president David R. Price (son of founder Jim Price) argued the latest reduction was the only way to keep the Lafayette plant open. The plant was subsequently closed in December, 1984.
In 1990, the Lafayette Journal and Courier ran a series on the rise and fall of National Homes. Fourteen years after the plant closing, former workers retained unpleasant feelings and memories over the company’s demise. These include belief that a quarter century of work resulted in a negligible monthly pension, the fact that the plant would have been closed whether the union had agreed to the wage/benefit reductions or not, that the company wasted a lot of money, and that David Price seldom communicated with his company’s workers.
Sources:
National Completes 100,000th Home
The Washington Post and Times Herald (1954-1959); Sep 15, 1956; ProQuest Historical Newspapers The Washington Post pg. 50
National Homes Named In Anti-Trust Suit
The Washington Post, Times Herald (1959-1973); Nov. 21, 1959; ProQuest Historical Newspapers The Washington Post pg. B13
National Home Milestone Marked
The Washington Post, Times Herald (1959-1973); Jan 14, 1961; ProQuest Historical Newspapers The Washington Post pg. B1
Mapquest
A Doll's House Is Built for Caroline
The Washington Post, Times Herald (1959-1973); June 16, 1961; ProQuest Historical Newspapers The Washington Post (1877-1992) pg. D3
Homes Withstand Test of Time
Lafayette Journal and Courier, Aug. 16, 1990, pg. A1.
Workers Rejected 25% National Homes Pay Cut
Lafayette Journal and Courier, Aug. 14, 1990, pgs. A1 and A3.
Thursday, January 1, 2009
Tuesday, December 23, 2008
Adding Illustrations
Somehow, I can't let go of the idea that the Customliner crumbled into obscurity six years ago. Is there no one but me who sees some historical value in the life of one prefab home?
Well, maybe.
At any rate, my next step is to add some pictures to this humble blog. At best, maybe I can find some pictures of the Customliner under construction in the D.C. Armory. At least, perhaps some pictures of comparable homes and events in the D.C. area around the same time.
I've already spoken to the photograph librarian at the D.C. Public Library. She thinks they might have some photos of the 1955 Washington Home Show in their collection. She suggested I contact her after the holidays to arrange an appointment.
Suggestions from readers are also welcome!
Well, maybe.
At any rate, my next step is to add some pictures to this humble blog. At best, maybe I can find some pictures of the Customliner under construction in the D.C. Armory. At least, perhaps some pictures of comparable homes and events in the D.C. area around the same time.
I've already spoken to the photograph librarian at the D.C. Public Library. She thinks they might have some photos of the 1955 Washington Home Show in their collection. She suggested I contact her after the holidays to arrange an appointment.
Suggestions from readers are also welcome!
Thursday, December 11, 2008
Inside A National Home
I was finally able to reschedule my visit with Virginia Clarity this week, and go inside a National Home!
As expected, Ms. Clarity’s house has seen many changes since it was built in 1955. A living room has been added, as well as a mud room in the back. The original living room now serves as the dining room, and the “dining el” has been removed in favor of a larger kitchen. Wooden kitchen cabinets long ago replaced the original, which were made of white metal.
The original windows, with the exception of one, have also disappeared. That includes the “window-wall,” which was meant to enhance the “indoor-outdoor living” idea. Ms. Clarity noted that condensation often formed on the window-wall, causing the wooden slots below to rot.
The Clarity home was the least expensive model offered in Herndon Woods. It has one bathroom and no garage or carport, and no basement. (Compare this with the more luxurious Customliner, which featured a remarkable 1 ½ baths and carport.) Ms. Clarity had previously told me she purchased her house to be closer to her parents, but I hadn’t realized that the house built by her father is right next door! On the other side of that house is one once owned by her brother.
Viewing neighboring homes from Ms. Clarity’s back yard, it’s easy to see that the developers’ intention to blend the houses into their wooded setting has survived. It’s a grey winter day, but, even with the leaves off most of the trees, it's easy to miss the other houses perched at different angles in the distance. Many of the trees standing today were also here when ground on Herndon Woods was first broken.
Sadly, Ms. Clarity predicted that her house will eventually be torn down for something new. Any chance of saving the homes for their historical value? Probably not, she predicts. With the arrival of the Customliner’s replacement and other newer homes, the integrity of the original subdivision has been lost.
Getting into my 21st century car, I come upon an unexpected link to the Herndon of the Fifties: Ms. Clarity’s driveway, which once backed onto a simple country road, is now off one of the town’s busiest streets! With some careful maneuvering, I’m able to turn the car around so I can exit head first.
As expected, Ms. Clarity’s house has seen many changes since it was built in 1955. A living room has been added, as well as a mud room in the back. The original living room now serves as the dining room, and the “dining el” has been removed in favor of a larger kitchen. Wooden kitchen cabinets long ago replaced the original, which were made of white metal.
The original windows, with the exception of one, have also disappeared. That includes the “window-wall,” which was meant to enhance the “indoor-outdoor living” idea. Ms. Clarity noted that condensation often formed on the window-wall, causing the wooden slots below to rot.
The Clarity home was the least expensive model offered in Herndon Woods. It has one bathroom and no garage or carport, and no basement. (Compare this with the more luxurious Customliner, which featured a remarkable 1 ½ baths and carport.) Ms. Clarity had previously told me she purchased her house to be closer to her parents, but I hadn’t realized that the house built by her father is right next door! On the other side of that house is one once owned by her brother.
Viewing neighboring homes from Ms. Clarity’s back yard, it’s easy to see that the developers’ intention to blend the houses into their wooded setting has survived. It’s a grey winter day, but, even with the leaves off most of the trees, it's easy to miss the other houses perched at different angles in the distance. Many of the trees standing today were also here when ground on Herndon Woods was first broken.
Sadly, Ms. Clarity predicted that her house will eventually be torn down for something new. Any chance of saving the homes for their historical value? Probably not, she predicts. With the arrival of the Customliner’s replacement and other newer homes, the integrity of the original subdivision has been lost.
Getting into my 21st century car, I come upon an unexpected link to the Herndon of the Fifties: Ms. Clarity’s driveway, which once backed onto a simple country road, is now off one of the town’s busiest streets! With some careful maneuvering, I’m able to turn the car around so I can exit head first.
Sunday, November 23, 2008
Wrap-Up, Part 2: Herndon Woods
The Herndon Woods subdivision makes its first appearance in the Washington Post and Times Herald on September 5, 1954. On that day, the paper announced that National Homes' "Ranger" model, located in Herndon Woods, would be featured in its "Homes of '54" exhibition.
The "Ranger" was well received by the house-hunting public. The Post reported that the Herndon population was "temporarily doubled when 2000 visitors came to town" to see the model.
In 1954, Herndon Woods won the Merit Award in the National Homes competition for outstanding community planning. The community was recognized for preserving its "natural wooded setting." In 1955, Herndon Woods won the Special Merit Award from Parents Magazine for the best planned home project for families with children.
Herndon Woods still exists today. Overseen by the Herndon Woods Homeowners Association, it includes many of the Customliner's original brethren as well as 33 townhomes. The wooded landscape survives, although some residents have faced termite problems as a result. It's still possible to get the feeling of peaceful, country living, even though 21st century office buildings loom at the other end of the main thoroughfare.
Sources:
Final Entries Announced in the Homes of '54 Exhibit
The Washington Post and Times Herald (1954-1959); Sep 5, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1992)
p. R1
'Homes of' 54 Doubles Size Of Va. Town
The Washington Post and Times Herald (1954-1959); Sep 19, 1954; ProQuest Historical Newspapers The Washington
p. R2
Display Ad 89 -- No Title
The Washington Post and Times Herald (1954-1959); Apr 24, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1992)
p. K-11
Local Project Honored for Site Planning
The Washington Post and Times Herald (1954-1959); Sep 18, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991) p. G15
Herndon Woods Gets Merit Award For "Family Living"
The Washington Post and Times Herald (1954-1959); Oct 31, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1991) p. R10
Final Entries Announced in the Homes of '54 Exhibit
The Washington Post and Times Herald (1954-1959); Sep 5, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1992) pg R1
Herndon Woods Homeowners Association Website.
The "Ranger" was well received by the house-hunting public. The Post reported that the Herndon population was "temporarily doubled when 2000 visitors came to town" to see the model.
In 1954, Herndon Woods won the Merit Award in the National Homes competition for outstanding community planning. The community was recognized for preserving its "natural wooded setting." In 1955, Herndon Woods won the Special Merit Award from Parents Magazine for the best planned home project for families with children.
Herndon Woods still exists today. Overseen by the Herndon Woods Homeowners Association, it includes many of the Customliner's original brethren as well as 33 townhomes. The wooded landscape survives, although some residents have faced termite problems as a result. It's still possible to get the feeling of peaceful, country living, even though 21st century office buildings loom at the other end of the main thoroughfare.
Sources:
Final Entries Announced in the Homes of '54 Exhibit
The Washington Post and Times Herald (1954-1959); Sep 5, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1992)
p. R1
'Homes of' 54 Doubles Size Of Va. Town
The Washington Post and Times Herald (1954-1959); Sep 19, 1954; ProQuest Historical Newspapers The Washington
p. R2
Display Ad 89 -- No Title
The Washington Post and Times Herald (1954-1959); Apr 24, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1992)
p. K-11
Local Project Honored for Site Planning
The Washington Post and Times Herald (1954-1959); Sep 18, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991) p. G15
Herndon Woods Gets Merit Award For "Family Living"
The Washington Post and Times Herald (1954-1959); Oct 31, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1991) p. R10
Final Entries Announced in the Homes of '54 Exhibit
The Washington Post and Times Herald (1954-1959); Sep 5, 1954; ProQuest Historical Newspapers The Washington Post (1877 - 1992) pg R1
Herndon Woods Homeowners Association Website.
Saturday, November 15, 2008
Wrap-Up: The Fate of the Major Players in the Customliner Saga
The National Homes Customliner was built inside the D.C. Armory as part of the 1955 Washington Home Show. Designated a featured attraction, it was viewed by more than 50,000 people.
At the end of the Home Show, the Customliner was moved to the Herndon Woods subdivision in Herndon, Virginia. A picture of the Customliner appeared in the Washington Post and Times Herald on March 27, 1955.
The Customliner remained in Herndon Woods until 2002. A demolition permit for the property was issued by the Town of Herndon on May 15 of that year. Although the actual date of demolition is not known, the first inspection of the home that now occupies the site took place on July 11, 2002.
The annual Washington Home Show continued at the D.C. Armory through the remainder of the 1950s and into the 1960s. Attractions for 1956 included "'Back Yard Vacationland,' which included a home with 'three standing walls' and an entire back yard meant to show 'homemakers how to stretch the family living area into the back yard.'" In 1957, attendees viewed a "Teen-Age Haven" (masculine and feminine versions) and a "'Miracle Kitchen sponsored by RCA Whirlpool to demonstrate possible future mechanical kitchen innovations.'"
Following the 1961 event, the next Washington Home Show was canceled over a dispute between Home Show sponsors and the District Armory Board. At that time, the Board implemented a $1 parking fee as a way to help finance a new stadium. According to James Pearson, executive director of the Home Builders Association of Metropolitan Washington, exhibitors balked at investing in displays when patrons might boycot the show over the new parking charge.
In 1963, the Home Show was replaced by a "Parade of Homes" which featured newly constructed homes on a street in northern Virginia.
Sources:
Home Show House Features Outdoor Living
The Washington Post and Times Herald (1954-1959); Feb 13, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991)
pg. G4
Save on Short Lengths
The Washington Post and Times Herald (1954-1959); Mar 27, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991)
pg. G10
Colleen McKnight, Special Collections Librarian
Historical Society of Washington, D.C.
Building Inspections
Town of Herndon, Virginia
At the end of the Home Show, the Customliner was moved to the Herndon Woods subdivision in Herndon, Virginia. A picture of the Customliner appeared in the Washington Post and Times Herald on March 27, 1955.
The Customliner remained in Herndon Woods until 2002. A demolition permit for the property was issued by the Town of Herndon on May 15 of that year. Although the actual date of demolition is not known, the first inspection of the home that now occupies the site took place on July 11, 2002.
The annual Washington Home Show continued at the D.C. Armory through the remainder of the 1950s and into the 1960s. Attractions for 1956 included "'Back Yard Vacationland,' which included a home with 'three standing walls' and an entire back yard meant to show 'homemakers how to stretch the family living area into the back yard.'" In 1957, attendees viewed a "Teen-Age Haven" (masculine and feminine versions) and a "'Miracle Kitchen sponsored by RCA Whirlpool to demonstrate possible future mechanical kitchen innovations.'"
Following the 1961 event, the next Washington Home Show was canceled over a dispute between Home Show sponsors and the District Armory Board. At that time, the Board implemented a $1 parking fee as a way to help finance a new stadium. According to James Pearson, executive director of the Home Builders Association of Metropolitan Washington, exhibitors balked at investing in displays when patrons might boycot the show over the new parking charge.
In 1963, the Home Show was replaced by a "Parade of Homes" which featured newly constructed homes on a street in northern Virginia.
Sources:
Home Show House Features Outdoor Living
The Washington Post and Times Herald (1954-1959); Feb 13, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991)
pg. G4
Save on Short Lengths
The Washington Post and Times Herald (1954-1959); Mar 27, 1955; ProQuest Historical Newspapers The Washington Post (1877 - 1991)
pg. G10
Colleen McKnight, Special Collections Librarian
Historical Society of Washington, D.C.
Building Inspections
Town of Herndon, Virginia
Friday, October 24, 2008
Conference on Fairfax County History
Anyone in the Fairfax area mid-November might be interested in attending the Fourth Annual Fairfax County History Conference. It will be held Saturday, November 15 from 8:30 am to 4:15 pm at the main campus of Northern Virginia Community College, 8333 Little River Turnpike, Annandale, VA 22003.
Speakers include Chris Martin, Ph.D., whom I've mentioned on this blog.
Sessions include "Seven Corners: A Post World War II Transformation" and "All Roads Lead to Fairfax: Tourist Courts and Diners." 20th century architecture and Fairfax County's agricultural heritage will also be discussed.
Registration is $30 and includes parking, breakfast and lunch.
For more information, contact Lynne Garvey-Hodge at 703-322-1811 or lghassoc@erols.com.
Speakers include Chris Martin, Ph.D., whom I've mentioned on this blog.
Sessions include "Seven Corners: A Post World War II Transformation" and "All Roads Lead to Fairfax: Tourist Courts and Diners." 20th century architecture and Fairfax County's agricultural heritage will also be discussed.
Registration is $30 and includes parking, breakfast and lunch.
For more information, contact Lynne Garvey-Hodge at 703-322-1811 or lghassoc@erols.com.
Thursday, October 23, 2008
Technical Difficulties ... Please Stand By
I had to cancel my date with Virginia due to an incredibly persistent cold which has been going strong for the past couple of weeks.
In between long stretches tucked under the covers watching "Judge Judy," I logged on to Barbara Sher's bulletin board. To my delight, I discovered the ever-helpful regulars had provided suggestions for improving my blog. What better motivation could there be to get out of my pajamas and back on track?
Tomorrow I'm heading back to the Fairfax City Library with some fresh, meaty questions for the folks at the reference desk. And I'll reschedule my visit with Virginia Clarity next week.
In between long stretches tucked under the covers watching "Judge Judy," I logged on to Barbara Sher's bulletin board. To my delight, I discovered the ever-helpful regulars had provided suggestions for improving my blog. What better motivation could there be to get out of my pajamas and back on track?
Tomorrow I'm heading back to the Fairfax City Library with some fresh, meaty questions for the folks at the reference desk. And I'll reschedule my visit with Virginia Clarity next week.
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